Any submissions editor will tell you about the large number of pieces submitted by writers who obviously haven't read a single issue of the publication and haven't got the slightest idea about what it's looking for. It's a rookie mistake, usually made by writers who deluge twenty or thirty markets at a time with a given piece because their 1999 edition of
Writer's Market clearly indicates that they all take fiction. Also known as the shotgun approach, this is generally a waste of everyone's time. I know this because I've done it, more than once.
It's unwise to submit to a market you haven't read thoroughly. You don't have to pore through every back issue from the past five years. But just because the editorial blurb says they want vampire stories set in the antebellum south doesn't mean they want
your vampire story set in the antebellum south. If yours has strong gay overtones and you failed to read the part of the submission guidelines which clearly states, "Absolutely no Tom Cruise/Brad Pitt influences whatsoever!" then you've hopped aboard the failboat and are busily rowing around in circles.
Still, there are degrees of market familiarity. The best markets are ones you've followed for awhile because you enjoy them, so you've gotten a general feel for their particular editorial quirks. And, of course, you should be reading voraciously at all times anyway. But that doesn't mean that when the time comes to send off a piece that you'll have a specific market in mind for it. That's when you've got to go hunting, and it's not always possible to read an entire sample issue from the twenty or thirty markets that seem like they might be a good fit.
So, what to do? In my opinion, you can eliminate bad fits without reading much more than a sentence or two from several stories in a couple of different issues. There's not much of a trick to it, but it does require a couple of things from you as an author. First, you must know your own work with an objective intimacy that will allow you to properly classify it. Second, getting published anywhere possible shouldn't be your primary focus.
I've got this weird little surreal story of about 2,000 words that I decided to try and find a home for. So I set some search parameters on
Duotrope, and one of the markets that seemed like a possibility was
A Public Space. The last line of its editor's blurb caught my eye: "
There are no boundaries, and we will support writers wherever they take us." So I headed on over to their site and read their submissions guidelines. They didn't say, "We ARE NOT interested in weird little surreal stories of about 2,000 words," so I delved into what's actually been published in the market. At this point in the process, I'm trying to rule it out, not in.
I read the first sentences of excerpts from a few stories published in
A Public Space. They are:
When they got the cabin, they unloaded only the food and drink, burgers
and brats and bourbon and beer, set up the charcoal grill, and began to
eat and drink.
Gary Amdahl,
The Cold, Cold Water
Lev has worried all afternoon that his niece and her husband won't find his house.
Sana Krasikov,
DebtIt's easier driving through the country, especially when you doing a cattle haul.
Jesmyn Ward,
Cattle HaulThat night we found an old wooden lifeguard station and dangled our feet over the edge.
I don't know whether you're seeing what I'm seeing, but there's a definite thematic leaning, here. I find a certain realism in those sentences, and the suggestion that the stories which unfold around them are about moments in the lives of regular folks, pivotal and perhaps dramatic, but not outrageously so.
Then, I read the first sentence of my story:
"I ain't got no truck no how with any of your mystical nonsense," Blunderbuss Halagala called from his perch on the piano stool.
This is the part where the aforementioned "objective intimacy" with your own work comes in. Although it's not necessarily apparent from that opening line, my story is 2,000 words' worth of weird. It involves a fat beatnik poet and a few out-of-work deities. There's a goat corpse and a Nazi brain surgeon. It does not deal with anything that remotely resembles burgers and brats, nieces and husbands, cattle hauls, or old wooden lifeguard stations, either thematically or in particular.
In short: even though the editors say they'll "
support writers wherever they take us," I'm pretty sure that they don't want to go where I've gone, because where I've gone is odd and Jesus is sitting there in a Barcalounger watching television.
I skim a bit deeper into a couple of the excerpts to make sure that they don't describe the unraveling of a suburban mind into a haze of ayhuasca-fueled chaos, and they don't. So I take this market off my list of possibilities.
However, this is not where my engagement with this market ends. In my quick and goal-oriented skimming, I've found some things that interest me. So I bookmark the site, so that I can come back later and read more. As I said: if you're writing, you should be reading. Researching markets is a good way to expand your horizons, provided that you're always willing to engage with a publication whether it's an appropriate venue for your own work at the moment or not.
Another market I considered was
Eyeshot. I wasn't looking to publish something when I found it, but I read
a piece I liked in it. Then I read something else I liked (Michael Damascus's
Futomaki is for Posers), and a couple of other pieces that I didn't like quite as much as the first two but which tended towards the odd. So I checked out the submissions guidelines where, among other things, I read the following:
DO NOT SEND ANYTHING if your e-mail address includes the words writer,
write,
poet,
or anything similar. If you are under 17 years of age, it's ok. But otherwise,
please do not submit. (Serious!)
This is the point at which I concluded that I didn't need to waste my time or the editor's. Even though I liked them, the overall flavor of the stories he chose to publish weren't really a good fit for
Blunderbuss. It also seemed prudent to avoid engaging with someone who would form his first opinion of my work based on my choice of domain name. I don't feel insulted or judged by that, nor do I think that the editor's a foul and evil person. It's more a matter of intuiting a certain mindset that's probably not a good fit for me or for my work.
That's where the other aforementioned requirement comes in. This market has been around for almost a decade, and it's got some good stuff in it...but I'm not so obsessed with getting my words into print or pixels that I'm going to ignore a specific if somewhat offbeat directive from the market's editor. He doesn't want to deal with whatever sort of person he believes me to be or the work that such a person might produce, and I'm not going to try and disabuse him of those preconceptions as though I've got something to prove about myself or my work. It's better for me. It's better for him. There are many other markets out there.
Moving on.
Anyway, the point of this rather long assemblage of pedantic words is to suggest a couple of things which might be useful to you if you are likewise engaged in the irrational pursuit of trying to stuff your creative output into other people's eyeballs:
- It should be easier to rule out a market than to decide that it's a good fit for your work.
- Fully engage with any market you submit to.
- Read and believe what the editors tell you about what they do and don't want.
Okay, that was three things. Whatever: get it? Got it? Good.